How it works
Grounded in tonight’s list—then conversational
Every recommendation can be traced to portfolio, priorities, or approved knowledge—not a random web result.
1. Scope the venue
When a guest is at your restaurant (or opens a table link), Cellara loads that business’s wines, glass/bottle offers, and sold-out flags.
2. Honor operator memory
Wine of the day, BTG pushes, bottle specials, and strong pairings are preferred when they fit the ask—so the floor and the assistant stay aligned.
3. Answer with somm structure
Recommendations aim for a sensory cue, a food bridge, and a practical service tip—then a concrete follow-up when helpful.
4. Stay in guardrails
Cellara avoids inventing stock and prices. Fun pop-culture replies only when the venue opts in.
Get a free analysis of your wine program
Send your list. We’ll show BTG pairing gaps, margin outliers, and what’s missing—no sales call required.